Låna bra helps swedish consumers find the best loan by collecting offers from several different banks. The service is free of charge for the customers as it is financed by the banks. Creating this brand we wanted to position Låna bra away from the traditional idea of banks. The brand personality is friendly, optimistic and accomodating both in look and tone of voice.
Client: Låna Bra
Tasks: Branding & art direction, website